BigBasket Delivery App 2.0
Cash Collection Integration
for BB CEE App
🚧 Case study Update is in progress 🚧
Delivery App Management
Payments
Backend Management
-SIDDHARTHA GUPTA
What did I do?
Cash Collection was a transformative initiative aimed at overhauling BigBasket's cash collection processes across all lines of business. The goal was to design scalable, efficient, and automated systems that addressed existing challenges while preparing the company for future growth.
As the Product Designer, I led the entire design and collaboration efforts to ensure a seamless user experience across various touch points and designed an scalable
High Level Scope and Objective
The issue with transfers from CEE accounts to Bigbasket is that CEEs are reluctant to transfer cash directly from their bank accounts due to insufficient funds and they might need the money for personal expenses or other financial commitments.
The challenge is to devise a solution for CEEs to deposit money into their bank accounts and then transfer it to Bigbasket. This poses challenges such as distance to the nearest bank or ATM and associated costs like time, petrol, and bank charges.
+15 Cr / month
BB Now Sales Impact
18% Increase in sales in bbnow due to addition of new mode COD
>0.4 Cr / month
100 stores
40k savings per store per month
>0.8 Cr / month
200 Integrated stores
Artists earn up to 75% more compared to industry norms.
> 1.2 Cr / month
Collaborative stores
High value items store like Croma, TataCliq,TataCliqLUXE etc.
1.0 Cr / month
CDM machines
CDM Yearly Maintenance saving based on additional 100 machines
60 Cr / month
Store based Impact BB
In bbnow split order, the order will be picked from bbnow store
Design Approach for COD Drops Division
Dividing the COD project into these three drops allowed me to address specific challenges in manageable phases. Each drop focused on distinct aspects of the cash flow process, ensuring thoughtful, user-centric solutions that balanced business goals with operational scalability.
Drop 1
UPI Integration
Enable digital cash collections via UPI to reduce dependency on physical cash handling.
What did we do ?
Impact
Enabled UPI payments for COD orders.
Reduced reliance on physical cash handling.
Designed real-time verification for delivery executives.
Improved reconciliation accuracy and transaction speed.
Error-handling for failed/delayed transactions.
Low load on CDM machines
Drop 2
Airtel/Fino Partnership
Implement a versatile external monetary storage solution to minimize reliance on CDM devices and human input.
What did we do ?
Impact
Partnered with Airtel/Fino for cash deposits at nearby outlets.
Saving for ₹10 cr/m by avoiding additional CDM machines.
Held on site training programs to adopt drop point integration
Simplified cash deposit workflows for delivery executives.
Created app flows for easy location of deposit points and confirmations.
Additionally enabling flexible cashflow
Final Drop
Cash Collection via Earnings
Implement controls to limit the amount of cash delivery executives can retain based on their earnings and seniority.
What did we do ?
Impact
Set cash retention limits based on salary and seniority.
Reduced risks of cash fraud and mismanagement.
Automated order blocking and deductions if cash limits were exceeded.
Improved compliance and ensured safer cash handling processes.
Implemented alerts for timely deposits.
Retaining more CEEs based on the Liquid cashflow handling
Finalising Flows for testing
🚧 Case study update is in progress 🚧